During September and October 2016, the Arab Advisors Group examined 821 fully operational FTA satellite TV channels targeting the Arab World, to research their online presence. Of the analyzed stations, 53.8% (442 channels) had an online presence.
With the increasing adoption of Internet in the Arab World, many channels in the Arab TV industry have established an online presence. The Arab Advisors Group analysis revealed that the majority of channels with an online presence have enhanced portals that include a wide range of advanced interactive services, such as: online advertising, forums, online shopping, search engines, etc.
A new report, “Online Presence of FTA Satellite Channels in the Arab World 2016” was released to the Arab Advisors Group’s Media Strategic Research Service subscribers in November, 2016. This report can be purchased from the Arab Advisors Group for only US$ 1,850. The 35-page report, which has 24 detailed exhibits, provides a detailed analysis of the online presence of FTA Satellite Channels in the Arab World. The report includes analysis and categorization of the online presence of 621 FTA satellite TV channels broadcasting on Arabsat, Nilesat, Noorsat and Yahlive satellite systems.
Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.
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“The results show that a majority of the 430 channels that have online presence lean more towards an enhanced online presence. Furthermore, 31.7% of channels with an online presence generate online revenues from their supporting online presence through methods that include online advertisement and online shopping, among others” Ms. Hiba Al Atiyat, Arab Advisors Senior Research Analyst wrote in the report.
“Almost 68.1% of the satellite channels have online presence for promotional purposes only and do not aim at generating online revenues. 31% of the channels that have online revenue generating features have an enhanced online presence.” Ms. Hiba Al Atiyat added.
The Arab Advisors Group’s team of analysts in the region has produced close to 4,400 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom).
To date, Arab Advisors Group has served 900 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients.
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