Arab Advisors Group offers high quality quantitative and qualitative research. Through our well-trained and high-skilled surveyors and data collectors, coupled with our strong scientific standards’ quality assurance, we always ensure delivery of high quality data to our clients.
Arab Advisors Group utilizes digital systems for its quantitative surveys, which enables us to minimize errors and maximize efficiency during data collection.
Quantitative Surveys
- Since 2007
- Long record of surveys consisting of monthly, bi-monthly, quarterly and on-demand projects.
- Projects total 85,000+ interviews annually.
- Successfully handled many usage and attitude surveys with a sample of 3,000 plus interviews in favor of a leading mobile provider, FMCG manufacturers and others.
Qualitative Surveys
- Since 2009
- Established record of conducting successful focus groups, in-depth interviews, in-home visits, mystery shopping and on demand projects.
- On average we conduct 500 qualitative research sessions annually.
- We use our own qualitative research facilities in Iraq (Baghdad & Erbil), the UAE, Egypt, Oman, Pakistan & Afghanistan.
- Conducted qualitative projects in favor of leading mobile providers, FMCG manufacturers, car manufacturers and electronics manufacturers and distributors.
Arab Advisors Group’s qualitative and quantitative research services capabilities include:
Focus Groups:
Arab Advisors Group helps their clients by bringing together a certain number of people to provide their feedback regarding a product, service or a marketing campaign. With a well-trained moderator and a well-designed dialogue, we insure the delivery of helpful information to our clients.
In-depth Interviews:
Arab Advisors Group helps their clients by conducting individual interviews with key industry experts to explore their perspectives on particular topics to gain useful insights.
Mystery shopping:
Arab Advisors Group conducts Mystery shopping to define areas of improvement by giving feedback on how the company, product or service are perceived from a customers’ perspective.
Types of qualitative and quantitative research conducted by Arab Advisors Group include:
- Market description surveys to determine size and relative market share of the market
- Market profiling and segmentation
- Customer attitudes and expectations
- New product and Product positioning
- Market testing (product use and acceptability analysis)
- Brand equity analysis
- Advertising campaigns feedback
- Customer service
- Price setting and elasticity of demand
- Net promoter score surveys
- Customer satisfaction
Retail Tracking
- Since 2004
- Conducted 16 main and mini retail trade censuses within the region covering FMCG, electronics and mobile phones shops.
- Handled the retail tracking of electronics and mobile phones of GfK Marketing Services in Iraq, Pakistan, and Libya.
- Exceptional record of surveys consisting of shelf observation and In-store Retail Activity in favor of many multinational research companies and manufacturers of FMCG and others.
Marketing Consulting
Over the last two decades, Arab Advisors Group completed many major consulting projects
Email us to get our statement of capability: sales@arabadvisors.com
