New research from the Arab Advisors Group reveals that FTA satellite TV average ad rates are highest during night time between 21:00 and 22:00 Saudi Arabia’s time. Peak average advertising rate, of 33 analyzed FTA satellite TV channels in the Arab World, reached US$ 3,583 for a 30-second TV commercial. The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week.
Arab Advisors research and analysis revealed that General channels have the highest average advertising rates amongst FTA satellite TV channels in the Arab World, while Sports channels have the highest peak average rates. The peak average advertising rates of Sports channels reaches US$ 5,158 between 21:00 – 22:00 KSA.
A new report, “Satellite TV Advertising Rates in the Arab World 2016”, was released by the Arab Advisors Group on June 21, 2016 to the Strategic Research Service Media subscribers. This report can be purchased from the Arab Advisors Group for only US$ 2,000. The 60-page report, which has 49 detailed exhibits, provides detailed analysis of satellite TV advertising rates across 33 FTA satellite TV channels chosen as a representative sample of the total market. The choice was also partially based on our survey findings with respect to viewership, where the list includes very popular channels as well as much less popular ones. The categories under which the analyzed channels fall are as follows: Children and Youth channels, General channels, Movies and Series channels, News and Current Affairs channels, Educational channels and Sports channels.
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“In 2016, General FTA channels had the highest average advertising rates among the analyzed channels categories standing at US$ 2,348 while Educational FTA channels had the lowest average advertising rates” Ms. Hiba Rabadi, Arab Advisors Senior Research Analyst commented. “Of the 33 analyzed FTA satellite TV channels, MBC Group’s general channel, MBC 4, had the highest average advertising rate during the studied period.” Ms. Rabadi added.
The Arab Advisors Group’s team of analysts in the region has produced close to 4,300 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom).
To date, Arab Advisors Group has served 900 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm