A new Arab Advisors Group survey of Jordan’s smartphone and mobile application users was concluded in February 2015. The survey revealed that around 31% of the respondents are not aware of the operating system of their smartphone.
A new major survey of the Smartphone and Mobile application users in Jordan was concluded by the Arab Advisors Group in February 2015. The survey revealed that mobile app users constitute some 98% of total smartphone users in Jordan.
The survey report, “Smartphone & Mobile apps Use In Jordan" was released on April 6, 2015 and provides the results of a major comprehensive Computer Assisted Telephone Interviews (CATI) survey of Smartphone and Mobile apps use in Jordan. The survey probes the respondents’ adoption and habits of using smartphone applications including messaging, calling, gaming, social media, video applications and photo editing. The survey was conducted based on the demographic breakdown in Jordan for the Jordanian population above 15 years old. The report has 90 pages and 72 exhibits.
Respondents were randomly called through randomly generated numbers. The survey results encompass answers from 832 respondents that passed rigorous quality control checks. Quality control was conducted by the Arab Advisors Group’s team and included randomly re-calling respondents for authenticity and double checking their answers on a selected list of questions. The survey yields a confidence level of 99% with a margin of error of less than 5%.
Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.
Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report; or could count towards attending Arab Advisors’ “The 12th Convergence Summit 2015” on June 1st, 2nd 2015 at The Four Seasons Hotel in Amman – Jordan; or towards attending “The Electronic & Mobile Payments Conference in The Arab World” on April 21st, 2015 at The Four Seasons Hotel in Amman – Jordan.
This survey report can be purchased from the Arab Advisors Group for only US$ 2,400 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 3,650.
“The survey revealed high popularity of messaging applications in Jordan; 98.8% of mobile app users reported using them, while 86.3% of mobile app users reported using social media applications. Mobile app users reported a decrease in SMS usage due to reliance on messaging applications. The survey also revealed that 37.3% of smartphone users who are aware of LTE technology are not willing to pay additional fees for faster Internet” Ms. Dalia Haddad, Arab Advisors Group Senior Research Analyst noted.
The Arab Advisors Group’s team of analysts in the region has already produced over 4,125 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom).
To date, Arab Advisors Group has served over 715 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm
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