Operators in the GCC and Yemen are Merging OTT Plans with Traditional Cellular Services to Create Dynamic Offerings
The popularity of OTT services grows in response to the elevated numbers of Internet users and connected devices. This has disrupted the rhythm of the cellular operators, which in turn called for unique measures to adapt to this now-established phenomenon. Arab Advisors Group released a new research report entitled "Cellular Operators' Expansions in the OTT Realm - The GCC and Yemen". The report, which was released in November 2024, answers the following questions:
● What steps have the operators taken to hedge against negative implications of OTT services?
● What OTT offerings were provided to subscribers by the cellular operators in the GCC and Yemen in 2024?
● How did cellular operators’ OTT offerings across the GCC and Yemen differ with respect to fees, benefits, and validities?
● How did cellular operators’ and OTT providers partner together to offer OTT services to subscribers?
