Over 40% of drivers in Saudi Arabia are aware of electric cars

10 Mar 2019

A new Arab Advisors Group survey of the awareness of hybrid, electric, connected, and autonomous cars in KSA was released in February 2019. The survey revealed that the awareness of electric cars is higher than the awareness of hybrid, autonomous and connected cars in the Kingdom. More than 40% of the respondents who reported having a driver license are aware of electric cars in Saudi Arabia.  

A new major survey of the awareness of hybrid, electric, connected, and autonomous cars in Saudi Arabia was released by Arab Advisors Group in February 2019. Arab Advisors Group’s survey helps automotive companies and dealers determine factors influencing respondents to purchase hybrid, electric and connected cars, and defines what holds respondents back from taking a step towards owning such cars.

The survey report, "Hybrid, Electric, Connected and Autonomous cars survey in Saudi Arabia” provides the results of a major comprehensive Computer Assisted Telephone Interviews (CATI) survey of the awareness of hybrid, electric, connected, and autonomous cars in Saudi Arabia. The survey probes the respondents’ awareness and customers’ satisfaction of technologies, services, features, performance, and cost of hybrid, electric and connected cars. This survey report can be purchased from Arab Advisors Group for only US$ 3,500. The survey was conducted in Saudi Arabia for the population above 18 years old and targeted driving license holders. The report has 100 pages.

Respondents were randomly called through randomly generated numbers. The survey results encompass answers from 583 respondents who own a driving license, passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group. The survey yields a confidence level of 99% with a margin of error of less than 6%.


Please contact Arab Advisors Group to get a copy of the report's Table of Contents and the survey questionnaire.

“In compliance with the digitization initiatives carried out by governments to develop their countries, Saudi Arabia has permitted the import of electric and hybrid cars for personal use, which came in line with the National Transformation program launched by the Kingdom of Saudi Arabia, supporting the environmental friendly direction in Saudi Arabia’s economy and the Kingdom’s 2030 vision.” Ms. Hiba Rabadi, Research Manager at Arab Advisors Group, stated.

“Arab Advisors Group’s has conducted a multi-client survey focusing on hybrid, electric, connected and autonomous cars survey in Saudi Arabia. The survey revealed that around 60% of driving license holders in Saudi Arabia who already know electric cars, do believe that it saves expenses, thus around 44% of those who do not own electric cars would consider purchasing one.” Ms. Rabadi added.

Arab Advisors Group’s team of analysts in the region has already produced over 5,227 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s ( Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served over 930 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on