Satellite FTA channels vastly adopted social media platforms to extend their reach to viewers across the region

29 Jan 2018

New research from Arab Advisors Group analyzes and compares the social media presence of 34 Free-to-Air satellite channels in the Arab World. By mid-November 2017, BBC World took the lead in the number of Facebook likes, followers on Twitter, LinkedIn and Instagram, while MBC Group had the highest number of YouTube subscribers on its channel. CNN International had the highest number of Google+ followers.

Arab Advisors Group’s research revealed high levels of adoption of social media platforms by the 34 analyzed Free-to-Air satellite channels, in line with the increasing levels of adoption of social media among Internet users in the Arab world.

The categories of the analyzed channels included Children and Youth channels, General channels, Movies and Series channels, Music channels,News and Current Affairs channels, Religious channels, in addition to Sports channels. Facebook platform was the most popular platform adopted by FTA channels understudy; all of the selected channels had presence on Facebook by mid-November 2017.


A new report, “Social Media Use by Free-to-Air Satellite Channels in the Arab World”, was released by Arab Advisors Group on December 13, 2017 to the Strategic Research Service Media subscribers. This report can be purchased from Arab Advisors Group for only US$ 1,850. The 29-page report, which has 22 detailed exhibits, provides detailed analysis of the social media presence of 34 Free-to- Air channels on Facebook, Twitter, LinkedIn, Google+, YouTube, and Instagram.

Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.

“The increasing adoption of social media in the region has encouraged Free-to-Air (FTA) satellite channels to take advantage of such platforms in order to extend their reach to viewers. By November 2017, total number of Facebook likes for the analyzed channels increased by 10.92% compared to December 2016. Ms. Hiba Rabadi, Arab Advisors Group Senior Research Analyst commented.

Arab Advisors Group’s team of analysts in the region has already produced over 4,900 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s ( Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served over 900 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on