Social media accounts for FTA channels further expand their reach in 2016

19 Jan 2017

New research from the Arab Advisors Group analyzes and compares the social media presence of 34 Free-to-Air satellite channels in the Arab World. By mid-December 2016, BBC World took the lead in the number of Facebook likes and Twitter followers, while MBC Group had the highest number of YouTube subscribers on its channel.

Arab Advisors Group’s research revealed high levels of adoption of social media platforms by the 34 analyzed Free-to-Air satellite channels, in line with the increasing levels of adoption of social media among Internet users in the Arab world.

The categories of the analyzed channels are as follows: Children and Youth channels, General channels, Movies and Series channels, Music channels, News and Current Affairs channels, Religious channels and Sports channels. The analysis showed that all the selected channels had presence on Facebook by mid-December 2016.

A new report, Social Media Use by Free-to-Air Satellite Channels in the Arab World, was released by the Arab Advisors Group on December 20, 2016 to the Strategic Research Service Media subscribers. This report can be purchased from the Arab Advisors Group for only US$ 1,850. The 25-page report, which has 25 detailed exhibits, provides detailed analysis of the social media presence of 34 Free-to- Air channels on Facebook, Twitter, LinkedIn, Google+, YouTube, and Instagram.


Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.

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“The high popularity of Facebook among Internet users in the region had encouraged channels to establish presence on the platform; by mid-December 2016, all selected channels had presence on Facebook” Ms. Hiba Rabadi, Arab Advisors Group Senior Research Analyst commented.

“The increasing adoption of social media in the region has encouraged Free-to-Air (FTA) satellite channels to take advantage of such platforms in order to extend their reach to viewers.” Ms. Rabadi added.

The Arab Advisors Group’s team of analysts in the region has already produced over 4,400 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s ( Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served over 900 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients.