New research from the Arab Advisors Group analyzes and compares the 2015 online advertising rates for eleven online News portals targeting the Arab World. The selected portals include regional and international news content, in addition to business, financial, sports and entertainment content.
Arab Advisors research revealed that eight out of the eleven analyzed news portals’ prices for ads are in CPM, namely: Al Aan, Al Arabiya, Al Bawaba, Al Iqtisadi, AME info, BBC Arabic, El Nashra and Elaph. Al Manar, CNBC Arabia and Donia Al Watan portals adopt time-based billing. The analysis reveals that AME Info had the highest average advertising rates among the eight analyzed portals which adopt ‘CPM’ billing for their online ads; meanwhile, CNBC Arabia had the highest average advertising rates among the analyzed portals that adopt ‘time-based’ billing.
A new report, “An Analysis of Selected Online Portals’ Advertising Rates in the Arab World 2015”, was released by the Arab Advisors Group on March 26, 2015 to the Strategic Research Service Media subscribers. This report can be purchased from the Arab Advisors Group for only US$ 950. The 25-page report, which has 28 detailed exhibits, provides detailed analysis of eleven online News portals’ advertising rates chosen as a representative sample of the total market. These portals are: Al Aan, Al Arabiya, Al Bawaba, Al Iqtisadi, Al Manar, AME Info, BBC Arabic, CNBC Arabia, Donia Al Watan, El Nashra and Elaph.
“In terms of the price of a leader-broad banner, AME Info had the highest average rate amongst the eight portals adopting ‘CPM’ billing followed by Al Aan. As for portals adopting ‘time-based’ billing method; CNBC Arabia topped the list in terms of average price of online leader-board banners.” Ms. Hind Qweider, Arab Advisors Group Senior Research Analyst commented.
“In 2015, the average CPM rate for news portals increased by 16% compared to 2013; AME info and BBC Arabic raised their prices, Al Bawaba and Elaph’s average advertising rates remained the same, while Al Arabiya’s average decreased by 10.3%.” Ms. Hind Qweider, Arab Advisors Group Senior Research Analyst added.
Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report; or could count towards attending Arab Advisors’ “The 12th Convergence Summit 2015” on June 1st, 2nd 2015 at The Four Seasons Hotel in Amman – Jordan; or towards attending “The Electronic & Mobile Payments Conference in The Arab World” on April 21st, 2015 at The Four Seasons Hotel in Amman – Jordan.
The Arab Advisors Group’s team of analysts in the region has already produced over 4,125 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom).
To date, Arab Advisors Group has served over 715 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm
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