Arab Advisors Group’s Custom Research and Consulting Projects in the Arab World include the below.
Email us at arabadvisors@arabadvisors.com for our statement of capabilities
Market Segmentation Benchmark in Egypt and Jordan
In 2022, Arab Advisors Group was commissioned by a regional telecom operator to analyze telcos' market segmentation schemes. Arab Advisors Group conducted qualitative interviews with telecom operators in Egypt and Jordan which offer fixed broadband services. Arab Advisors Group assessed the operators’ approach to segment their markets (small, medium, or large), what criteria do they follow in their segmentation, and do operators carry surveys covering each segment to measure subscribers' needs, satisfaction before segmentation, or vice versa.
Analysis of Employment Size in the Media Market across 6 Arab Countries
In 2022, Arab Advisors Group was commissioned to carry out qualitative interviews with various industries across 6 Arab countries. The study involved interviews with active participants of five sectors across six Arab countries answering a set of questions. The sectors were: Advertising, Digital Publishing, Film and TV, Gaming, and Music. The study covered the aforementioned sectors across Egypt, KSA, the UAE, Morocco, Jordan, and Lebanon. The study covered a combination of SMEs and Large enterprises across the sectors under study.
Qatar Media Survey
In June 2020, Arab Advisors Group released Qatar Media Survey. The survey provides an overview of free-to-air (“FTA”) satellite TV viewership, equipment used and location to watch these channels. Arab Advisors Group provides a measure of respondents’ satisfaction with FTA satellite TV content in terms of novelty, variety, and entertainment. Furthermore, the survey provides an overview of the types of FTA satellite TV channels watched (HD/SD) and respondents awareness of different types of satellite receivers. On the pay TV front, Arab Advisors Group’s survey provides an overview of pay TV penetration, viewership patterns, and methods used to access pay TV content in Qatar. Furthermore, the survey provides insights into Internet Protocol TV (“IPTV”) usage. Arab Advisors Group provides a measure of respondents’ satisfaction with pay TV and IPTV providers customer care, content, subscription fees, number and languages of available channels. The survey provides an overview of subscription-based video on demand (“SVOD”) awareness and usage as well as pirated content consumption among Qatar residents. The survey focuses on other methods used to watch FTA satellite content such as online streaming, applications, and prerecorded content through DVDs/CDs. The survey offers insights on radio listening habits and respondents preferences for radio programs genres and languages. Furthermore, Arab Advisors Group’s survey provides an overview of cellular handsets adoption, Internet usage, Internet connection types, corresponding Internet providers, and methods for accessing the Internet. The survey further provides an overview of social media platform adoption and consumption among Qatar residents. Arab Advisors Group measures online gaming usage in Qatar. The survey provides a measure of the spending habits of respondents who play online games. Additionally, the survey overviews game console adoption among residents in Qatar. Qatar Media Survey yields a confidence level of 99% with a margin of error of less than 8%. The survey targeted respondents residing in Qatar. The total sample of 297 respondents was contacted through the phone. All respondents passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group’s team.
The Impact of COVID-19 on the Jordanian Economy
In April 2020, Arab Advisors Group was commissioned to conduct a study on the impact of COVID-19 on the Jordanian Economy. The study involved in-depth interviews with active participants of different sectors of the Jordanian economy and answering a set of questions provided by the client. The study provides qualitative and quantitative insights from small, medium, and large enterprises on how the pandemic affected industries manpower, hiring processes, organizational capabilities to cope with the pandemic, organizational sustainability, entities financial performance before and during the pandemic, how organizations can overcome and prepare against global and local crisis, the needed governmental support, and the aftermath of the pandemic on the economy in Jordan. As an addendum, the study outcomes are compared to the recent findings about public opinion in Jordan.
Antihypertensive Patient Journey Survey
In January 2020, Arab Advisors Group was commissioned to prepare an analysis report on the antihypertensive patient journey. The report was based on quantitative insights from physicians in Saudi Arabia.
An Overview of the Electricity Sector in Jordan 2019
In November 2019, Arab Advisors Group released a report covering the electricity market in Jordan. The report overviews the trends, challenges, and conditions of the market. It further provides key indicators on the electricity industry in the Kingdom. Additionally, Arab Advisors Group overviewed smart grids initiatives and highlighted use cases on entering the electricity value chain in Jordan.
The State of Cryptocurrency and National Digital Currency in the Arab World
In April 2018, September 2018 and February 2019, Arab Advisors Group released 3 surveys in Jordan, the UAE and Saudi Arabia, respectively. The surveys measure the awareness of cryptocurrency in the three countries. The surveys further provide the familiarity of cryptocurrency types. They also provide insights on the willingness to buy cryptocurrency. The Cryptocurrency Awareness Survey in Jordan yields a confidence level of 99% with a margin of error of less than 6%. The survey targeted respondents residing in Jordan. The total sample of 514 respondents was contacted through the phone. The Cryptocurrency Awareness Survey in Saudi Arabia yields a confidence level of 99% with a margin of error of less than 4%. The survey targeted respondents residing in Saudi Arabia. The total sample of 1,113 respondents was contacted through the phone. The Cryptocurrency awareness survey in the UAE yields a confidence level of 99% with a margin of error of less than 6%. The survey targeted respondents residing in the UAE. The total sample of 502 respondents was contacted through the phone. All respondents passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group’s team.
Employees’ Weekend Face-to-face Survey in Amman
In March and April 2019, Arab Advisors Group released a Face-to-face survey in Jordan. The survey provides an overview of the employees’ working hours, workdays and weekends. The survey probes the respondents’ satisfaction levels with number of workdays, working hours and weekends. The survey results encompass answers from 556 respondents above 22 years old. The survey yields a confidence level of 99% with a margin of error of 5%.
Hybrid, Electric, Connected, and Autonomous Cars Survey in Saudi Arabia
In February 2019, Arab Advisors Group released a major comprehensive survey in Saudi Arabia. The survey probed the awareness of hybrid, electric, connected, and autonomous cars in Saudi Arabia. The survey provides insights about the market of cars in KSA including the status of the cars by type. The survey targeted 1,113 respondents and targeted driving license holders. The survey yields a confidence level of 99% with a margin of error of less than 4%.
A Quantitative Study of a Free-to-Air (FTA) Channel in 5 MENA Countries
In January 2019, Arab Advisors Group completed a consulting survey-based project conducted in Algeria, Egypt, Jordan, Morocco, and Saudi Arabia. The project provided the results of a major comprehensive Computer Assisted Telephone Interviews (CATI) surveys in these 5 countries. The aim of the surveys were to measure the awareness of the FTA channel in the countries understudy, provide an overview of its reputation among TV viewers, and perception of the viewers on the channel’s content, programs, and airing timing of program. The surveys further provided insights on video content viewing habits, methods used for watching video content, and preferred genres of video content watched in the 5 MENA countries understudy.
Electric Cars Survey in the UAE
In September 2018, Arab Advisors Group released a major comprehensive survey in the UAE. The survey probed the awareness of electric, connected, and autonomous cars in the UAE. The survey provides insights about the market of cars in Jordan including the status of the cars by type. The survey results encompass answers from 502 respondents and targeted driving license holders. The survey yields a confidence level of 99% with a margin of error of less than 6%.
Market Sizing and Projections in six of the Arab countries
In May 2018, Arab Advisors Group concluded a research project commissioned by a regional telecommunication operator. The research project provided an overview of the key market indicators in: Saudi Arabia, Kuwait, Bahrain, Jordan, Iraq and Sudan. The project provided historical and projections of the required key market indicators.
Electric Cars Survey in Jordan
In April 2018, Arab Advisors Group released a major comprehensive survey in Jordan. The survey probed the awareness of electric, connected, and autonomous cars in Jordan. The survey provides insights about the market of cars in Jordan including the status of the cars by type. The survey results encompass answers from 514 respondents and targeted driving license holders. The survey yields a confidence level of 99% with a margin of error of less than 6%.
TV viewing patterns surveys in Damascus, Beirut and Baghdad
In February 2018, Arab Advisors Group completed a consulting survey-based project conducted in Damascus, Beirut and Baghdad. The aim of the project was to analyze the TV viewing patterns in the cities covered. The project included analysis of satellite TV viewing patterns for the respondents and the members of their households, TV channels perception and viewership, TV sets and equipment analysis, Pay TV viewing patterns, and interactivity with satellite TV channels patterns and perception, among others.
Jordan Retail Banking Market Survey
In December 2017, Arab Advisors Group released a major comprehensive survey in Jordan. The Survey provides insights towards the usage of financial services such as mobile banking, online banking, credit cards, ATMs, branches and call centers among banked respondents, in addition to the factors that encourage or deter individuals from having bank accounts. The survey provides deep insights about the Jordanian market for banks, and gives an overview of banks’ market position in Jordan. The survey results encompass answers from 925 respondents. The survey was conducted based on the demographic breakdown in Jordan for the population above 21 years old.
A Survey Analysis of Transportation Habits in Jordan
In April 2017, Arab Advisors Group released a major comprehensive survey in Jordan. The survey probes the respondents’ adoption and habits of using transportation methods including public transportation (taxis, buses, and serveeces), personal cars, and online ride-hailing applications. The survey results encompass answers from 791 respondents and yields a confidence level of 99% with a margin of error of less than 5%.
Private Company Valuation
In August 2017, the Arab Advisors Group conducted a company valuation for a privately held company in Saudi. One of the shareholders was looking to sell his share in the company and was seeking a fair value for his shares. The Arab Advisors Group conducted the company valuation based on a discounted cash flow model as well as a comparable model.
Qualitative and Quantitative Insights Regarding the Premium Smartphones Market
In April 2017, Arab Advisors Group conducted qualitative and quantitative research regarding the smartphone market in the Levant specifically in Jordan, Lebanon and Iraq.
Arab Advisors Group conducted focus groups in Lebanon and Jordan and a survey in Iraq.
TV viewing patterns surveys in Cairo, Beirut and Baghdad
In February 2017, the Arab Advisors Group completed a consulting survey-based project conducted in Cairo, Beirut and Baghdad. The aim of the project was to analyze the TV viewing patterns in the cities covered. The project included analysis of satellite TV viewing patterns for the respondents and the members of their households, TV channels perception and viewership, TV sets and equipment analysis, Pay TV viewing patterns, and interactivity with satellite TV channels patterns and perception, among others.
Customer Satisfaction Survey for an information technology solutions and services provider
In January 2017, the Arab Advisors Group concluded a research project delivered to a local information technology solutions and services provider. The study was based on a survey with the provider’s clients. The study aimed to probe the clients’ satisfaction with the providers’ services, products, different departments and teams.
Study of the Importance of the Tobacco Market in Jordan
In July 2016, the Arab Advisors Group conducted a project for the leading cigarettes producer in Jordan. The Arab Advisors Group quantified the effect of illicit cigarettes on the Jordanian economy. In addition, the Arab Advisors Group calculated the amount of revenues the Jordanian government collected from the cigarettes market.
A Qualitative Study of a Marketing Campaign for a leading Pay TV provider
In April 2016, the Arab Advisors group conducted focus groups for a pay TV provider. The focus groups were conducted with different age groups in the Jordanian market. The topics discussed in the focused group include TV watching habits and advertisements preferences, it also includes showing 2 storyboards to the participants to probe their opinions and input on them.
An analysis of a leading Pay TV provider, marketing methodologies and service offerings
In March 2016, the Arab Advisors Group completed a consulting focus group-based project for a leading Pay TV provider. The project aimed at probing the demographics, lifestyle and behaviors, media exposure, viewership patterns and Pay TV awareness and perceptions of people with an annual income of US$ 45,000 and above in Jordan. The study analyzed focus group insights, and provided recommendations in the arena of operator perception, marketing campaigns and service offerings.
Brand Equity Research on Jordanian Radio Stations
In June 2015, the Arab Advisors Group conducted a brand equity consulting project for three of the radio stations broadcasting in Jordan. The study was based on a survey conducted with 750 respondents in addition to 6 focus groups with the stations’ audience in order to better understand their perception about the stations.
Analysis of the provision of telecom services by non-telecom sector entities
In March 2015, the Arab Advisors concluded a research project delivered to an Internet Service Provider (ISP) in Palestine. The report provided an overview of electricity utilities with telecom subsidiaries in order to analyse the costs of deploying fiber-optic network alongside utility (Electricity) lines. The report also profiled a number of electricity companies with telecom subsidiaries across Europe and the Americas in addition to an overview of the electricity and telecom markets in Palestine.
Internet service provider in Palestine: Internet market landscape and Internet survey in Palestine 2015
During February 2015, The Arab Advisors Group concluded a comprehensive research on the communications landscape along with a thorough analysis of the Internet market status in Palestine, and the major ISP’s in both West Bank and Gaza. In addition to an overview of the Internet market in Palestine, the Arab Advisors Group conducted projection analysis for the Internet market in Palestine, studying the effect of the launch of 3G services on the dynamics of individuals’ Internet usage patterns.
In-depth interviews with telecom and media experts in the MENA region
In January 2015, the Arab Advisors Group conducted a major study on the state of convergence in the MENA region. The study was based on In-Depth Interviews (IDI) with key players in the media and telecom industries in the region. The study illustrates the readiness for convergence in the region and has detail analysis for each country.
To view the full list of Arab Advisors Group's previous consulting experiences, please download the PDF file.
