Media
Navigating the Digital Landscape: A Market Analysis of Digital TV Content
Date: 26 Feb 2024
Country: MENA
Industry: Media
Number of
pages: 41
SUMMARY:
The study of the digital media landscape in the MENA region, focusing on Free-to-Air (“FTA”) channels, explores various aspects such as mobile app strategies, platform compatibility, user ratings, download metrics, and the digital presence of these channels on social media platforms like YouTube. Arab Advisors Group released a new report “Navigating the Digital Landscape: A Market Analysis of Digital TV Content in February 2024. The report answers the following questions:
• In what ways have FTA channels in MENA adapted their digital media strategies to the evolving trends in digital consumption?
• How have free mobile apps influenced audience engagement for FTA channels in the region compared to paid app models?
• How do user ratings and download metrics for FTA channels' mobile correlate with their overall success and audience engagement?
• How YouTube presence affect customer engagement and awareness with FTA channels?
• Does the market of FTA satellite TV channels undergo changes since 2021?
