SUMMARY:
This report provides the results of a Computer Assisted Telephone Interviews (CATI) survey in Egypt. The survey’s fieldwork was conducted in March & April, 2016. The survey results encompass answers from 500 respondents called randomly that passed rigorous quality control checks. Quality control was conducted by the Arab Advisors Group’s team and included randomly re-calling respondents for authenticity and double checking their answers on a selected list of questions. The survey was conducted based on the demographic breakdown in Egypt for the population above 18 years of age who watch TV. The survey yields a confidence level of 99% with a margin of error of less than 6%. The survey targeted respondents who watch content through TV and other methods, such as; content over the Internet and Pay TV providers. The total sample of 500 respondents was contacted through the phone. The Arab Advisors Group’s survey questionnaire covered the following topics: 1. General information on respondents 2. TV watching habits 3. Methods of watching TV 4. Pay TV 5. TV applications 6. Interaction methods.
