SUMMARY:
The emergence of game cards is a defining trend in the rapidly evolving gaming landscape. As telecom operators diversify beyond traditional services, they are leveraging game cards to tap into the booming gaming market. These cards provide an efficient, cost-effective means for gamers to access digital content without relying on conventional payment methods. For telecom operators, game cards create new revenue streams and deepen customer engagement by offering exclusive access to gaming content and in-game purchases. For the gaming industry, these cards expand the customer base by making gaming more accessible to a broader demographic, including those in regions with limited payment options or access to traditional digital storefronts. By integrating game cards into their offerings, telcos are enhancing user experience and positioning themselves as key players in the rapidly growing digital entertainment ecosystem. Arab Advisors Group released a new report, “Telecom Operators and the Game Card Landscape in the Levant”, which answers the following questions:
• Which telecom operators in the Levant region currently offer game cards to their subscribers?
• What categories of game cards are telcos providing (e.g. 5G game cards, cloud game cards, mobile game cards, online game cards)?
• Are telecom operators bundling game cards with traditional telecom offerings? or are they providing them as standalone products?
• How do game cards vary among telecom operators in the Levant in terms of pricing models and service durations?
• To what extent are these game cards compatible across different devices and platforms?
